BRAND SCENTING: HOTELS AND BANKS
Scent is the most powerful & emotional of the Senses.
Scent can attract new customers, increase sales, heighten value perception and expand brand recognition & customer satisfaction.
In today’s competitive business environment, creating a memorable experience and emotional connections with customers is critical to win consumer spending & long term BRAND LOYALTY.
Scent marketing is more than just diffusing a pleasant fragrance in a space. It is the ART of taking a Company’s brand identity, marketing messages, target audience and creating a scent that amplifies these values.
When smell is combined with other marketing tools, it can amplify Brand experience and establish a Long Lasting connection with consumers.
ADVANTAGES OF SCENT MARKETING IN ORGANIZATIONS
Scented Organizations; A better Working Experience
(a) Reinforces your identity which clients identify with quality, sophistication, elegance and cleanliness.
(i) The Organization creates its own scent perfectly tailored to your brand and exclusively yours to use.
(ii) Adding a fragrance to Organization and offices can create a relaxing atmosphere for anxious customers or create a more pleasant environment for those that may perceive the Organizations experience to be stressful or dull.
(iii) If Customers are more relaxed and comfortable, they will have a more positive experience with your Brand, resulting in higher Customer Retention.
(b) Manages to Create a Comfortable atmosphere that isolates the customer from the noise, the routine, work, stress and anxiety
(c) Waiting in Long lines can be frustrating and result in a negative experience for customers.
(d) Research has shown that scenting reduces employee’s errors by 20% and increases productivity by 15%.
(e) Ability to manipulate special perception, even in a crowded environment.
(f) Research has shown that scented environments has increased level of customer’s satisfaction and are perceived more favorable by clients.
(g) Allows the brand to connect with customers on a more personal level than traditional marketing.
(h) Results in a stronger brand recognition relating to a customer’s experience with your brand.
GIFTING; PERSONAL AND CORPORATE
Auroe wishes to offer you its gifting services. We understand Gifts and the very essence of a well thought out Gift from our repertoire in the lasting impression it leaves on the recipient’s mind.
We propose to provide an array of gifts ranging from seasonal, occasional, milestone, and anniversary as well as on boarding gift packages.
Our services include but are not limited to the presentation of a unique package tailored to meet specific needs. Whatever the occasion, we can create a unique gift respondent of the brand.